Awe and respect towards the Guru is deep-rooted in Indian culture. The full moon day in the month of Ashad which is believed to be the birthday of Bhagavan Veda Vyasa is observed as Gurupoornima, an auspicious day for a seeker of true knowledge to remove the blemishes of his soul and enlighten himself in the light of his Guru’s grace. Gurupoornima celebration and Matrupooja this year were conducted with great reverence and austerity on July 11, 2017. Matrupooja, Guru Paaduka Pooja and satsang by Bri. Bhavyamrita Chaithanyaji marked the events of the day.